Custom screen printed CrockPot band tee artwork on a dark shirt

T-Shirt Design Ideas That Actually Print Well

A design that looks great on your screen and a design that looks great on fabric are not always the same design. Ink behaves differently to pixels.

Here is a wall of real work we have printed, plus the handful of rules that decide whether an idea survives contact with a shirt.

Start by Stealing the Structure, Not the Design

Almost every shirt that works falls into one of a few shapes. A big central graphic. A small left chest mark with a large back print. A stacked wordmark. A circular badge. A single line of type across the chest.

Pick the structure that fits what you are doing, then make it yours. A brewery badge and a race badge are the same shape carrying different content, and both work for the same reason.

The gallery below is arranged that way on purpose. Look at how the elements are placed rather than what they say.

Custom screen printed CrockPot band tee artwork with a detailed illustration
Big central illustration
Brewery staff wearing custom screen printed shirts
Staff shirts, small mark
Custom screen printed lobster design on the back of a shirt
Full back print
Barista in a custom screen printed Dark Star coffee shop shirt
Wordmark across the chest
Skier wearing a custom screen printed Snowriders shirt
Retro badge
Musician on stage wearing a custom screen printed band tee
Merch that gets worn
Construction worker in a custom screen printed work shirt
High contrast on a work garment
Custom screen printed band tee artwork with heavy line work
Line work and texture
Restaurant staff in custom screen printed shirts
Uniform that does not look like a uniform
Close up of a custom embroidered ramen bowl logo
Embroidered detail
Custom embroidered golf club crest on a polo
Left chest crest
Band merch table selling custom screen printed shirts
A whole range, one look

Where to Put It

Placement is decided more often by habit than by thought, which is a shame because it is free to get right.

A full front graphic sits ten to twelve inches wide with the top edge roughly three inches below the collar. A left chest mark is three to four inches wide, sitting about seven inches down and four inches in from centre.

A full back print can go bigger, eleven to fourteen inches, and it is the most under-used space on a shirt. Sleeves take something small and vertical. And the nape of the neck, just under the collar, is where a small brand mark quietly does a lot of work.

Placement Typical size Works for Watch out for
Full front 10 to 12 in wide Merch, event shirts, anything you want seen Sitting it too high, which reads as a child's shirt
Left chest 3 to 4 in wide Staff, uniforms, polos, understated merch Fine detail vanishing at that size
Full back 11 to 14 in wide Sponsors, tour dates, big statements Nobody sees it when they are talking to you
Sleeve 2 to 3 in wide A second mark, a date, a number Seams and hems. Keep clear of both
Nape 2 to 3 in wide Subtle branding on merch you sell Being so subtle nobody notices you paid for it

This prints beautifully

  • Bold shapes with clear edges
  • Type at a quarter inch tall or bigger
  • Two or three colours with strong contrast
  • Vector artwork, or a PNG over 2000px
  • Deliberate use of the shirt colour as part of the design
  • A design sized for the garment, not for the screen

This causes problems

  • Hairline strokes and very thin type
  • A logo pulled off a website at 400px
  • Subtle gradients between two similar tones
  • Ten colours on a large screen-printed run
  • White text on a light garment
  • Detail small enough that it closes up in the ink

The most common thing we send back is small text. Fabric is a woven surface, not paper. Anything below about a quarter inch tall in a light typeface will fill in or break apart once it is ink sitting on threads. Size it up or set it heavier and it will look exactly like you imagined.

Colour, and the Shirt as Part of the Design

The garment colour is one of your colours. A design on a heather grey tee is doing something different to the same design on black, and pretending otherwise wastes the most valuable element you have.

Printing light ink on a dark garment needs a white underbase laid down first so the colour reads true. That is a real cost on a screen-printed run, and it is why one-colour art on a light shirt is the cheapest thing you can print.

If you want a vintage, worn-in look, print a slightly darker tone onto a mid-tone garment rather than fighting for a bright white. It costs less and it looks better than most people expect.

Build the Idea Right Now

Upload your own artwork, pull something from the artwork bank, or generate something new. Drop it on the garment and see it at actual size before you spend anything.

If your file will not hold at the size you have picked, we will tell you before we print it.

Turn the Idea Into a Shirt

You can see it on the garment, at real size, in a couple of minutes. Nothing prints until you approve a proof.

Design Questions

What size should a front chest design be?

A full front graphic is usually ten to twelve inches wide on an adult shirt. A left chest logo is three to four inches wide. Those two numbers cover the overwhelming majority of shirts anybody prints.

What file do you need from me?

Vector artwork is ideal, so AI, EPS, SVG or a PDF with live vectors. If you do not have that, a PNG at least 2000 pixels wide with a transparent background will print beautifully. A logo saved off a website almost never will.

Can I put a photograph on a shirt?

Yes. Photographs print well digitally, which is what we use on smaller runs anyway. On a large screen-printed run a photo is possible but expensive, so if the image is the whole point, expect the price to behave more like a small run.

How many colors should my design use?

On a small order, as many as you like, because digital printing does not charge for colour. On a large screen-printed run every colour is another screen, so two or three colours is usually both cheaper and better looking than six.

What is the most common design mistake?

Text that is too small and too thin. Fabric is not paper. Anything under about a quarter inch tall in a light weight typeface will close up or break up once it is ink on a woven surface.

Can you help fix my artwork?

Yes, and it is included. If your file will not hold at the size you have chosen we will tell you before we print rather than after, and in most cases we can clean it up or redraw it.

Olive Branch Apparel

Custom screen printing, embroidery, DTF and DTG. We source blanks from suppliers across the country and ship nationwide.

Start an order

Build it yourself in the studio and check out when it looks right.

Open the design studio

Talk to a person

Big runs, tight deadlines, or anything unusual.

Get in touch

Make the One You Are Picturing

Upload it, place it, see it on the garment. A real price appears as you go.